A place. An edition. A moment.

Studio Milano

The first exclusive echo/neutra space entirely dedicated to time.

echo/neutra Studio Milano

comes to life

In the heart of Milan, the first exclusive physical echo/neutra space takes shape. It is not simply a place to purchase a watch. It is a space designed to pause, observe, and understand.

Studio Milano was born from a concrete need: to meet you in person, to let you wear on your wrist what until now you have only seen through a screen, to explain the design choices and micro-decisions behind every detail.

Here, the collections are explored

in their entirety

The proportions of the case, the depth of the dial, the balance of the lugs, the quality of the finishing. It is a meeting point, not a traditional store. Here you can explore the entire collection, discover novelties and previews, see limited pieces, and book a dedicated 1:1 consultation.

You can experience a guided wrist try-on, choose and try different straps, collect your watch, or receive assistance—speaking directly with the people behind the project.

MOMENTs DESIGNED

for community

In the coming months, we will host talks, small events, and invitation-only gatherings. Moments designed for the community, for direct dialogue, for those who want to go deeper. From today, we are no longer only online. You know where to find us.

Thank you to those who have followed us since the first launch, to those who write thoughtful feedback, to those who take the time to truly observe.

If you are in Milan, come visit us. Bring your favorite echo/neutra. Or discover it for the first time, in person. We look forward to welcoming you.

Studio Milano Exclusive

Rivanera Studio Edition

To celebrate the opening of Studio Milano, we have created a dedicated model from the Rivanera collection: Rivanera Studio Edition.

An edition born from this space and its meaning, presented with the same technical transparency that guides every one of our projects.

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Fast delivery

Fast delivery

Our watches and accessories are usually shipped within 48 hours after receipt.

Secure checkout

Secure checkout

You can shop with confidence: we accept credit cards and electronic check payments.

14 days free returns

14 days free returns

You have fourteen days to return any purchase in its original condition for free.