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Proud to be Italian
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Continue shoppingWith Proud to be Italian, we want to share what makes us unique: the excellence,
identity, and passion that have always defined us.
In this series by echo/neutra, we give a voice to people, companies, communities, and objects that live and represent the most authentic Italy—an Italy made of creativity, craftsmanship, entrepreneurial vision, and a deep connection to the land.
Each episode is a journey through time: the time we dedicate to doing things well,
the time we respect, value, and transform every day.
Because it is through time that we measure the value of our know-how.
Proud to be Italian is a collective portrait.
An homage to those who carry on tradition while looking toward the future—with pride and determination.
It’s the Italy that inspires us. The Italy we are proud to share.