These mountains, backdrop and soul of our echo/neutra line of watches, dedicated to the Dolomites, the place where our idea and project came to life and which still excites us and challenges our creativity each day.
Our / manifesto
Timeproof / campaign
Timeproof
love
In this consumerist society, products that only have a seasonal appeal are being pushed on us, making us fall “out of love” with what we buy and manufacturers value durability only as a marketing gimmick, intentionally designing products with a shorter lifetime through “planned obsolescence”.