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THE BRAND

There are objects.
Then there are objects
endowed with a soul.

NO COMPROMISES

THE BRAND

There are objects.
Then there are objects
endowed with a soul.

echo/neutra is the embodiment of the sheer excitement I feel every time I observe and use objects that were imagined, designed and built to last. The quality, the attentive craftsmanship, the durability of the materials, the timelessness of the design: these are hard to miss. But it’s really the creative brilliance or “soul” that draw that sense of awe: architecture of enduring proportions and balance, unaffected by the passage of time; iconic furniture and items whose durability and functionality spell out a design’s character and create a style. echo/neutra is our commitment to create a line of products that can inspire these emotions, starting off from reliable materials, moulding and assembling them into objects with which you establish an emotional bond, a deep and intimate connection, becoming a valuable part of your life.
echo/neutra is the embodiment of the sheer excitement I feel from using certain objects every day, from wearing them without taking their beauty for granted, as if for the first time every time, fully giving in to their magnetic appeal and the pleasure, charm, passion and love that they stir in me.
echo/neutra is our commitment to create a line of products that can inspire these emotions, starting off from reliable materials, moulding and assembling them into objects with which you establish an emotional bond, a deep and intimate connection, becoming a valuable part of your life.

is

attentive study and design down to the smallest detail.

a style with a strong, well-defined and steadfast character, 
because we’re not out to please everyone but make those who share our style fall in love with us.

fusion of expertise, tapping into the know-how of experts who have a full understanding of the characteristics of the materials they use
and how to enhance their functional aspects.

where manufacturing and design,
form and function, and utility and emotion meet.

We stand for beauty beyond trends and profoundly value durability that stems not only from the use of reliable, quality materials but mostly from a product’s ability to dissociate from today’s “throwaway” culture. A product is not just “another thing” but an object that can renew its energy so that each day, year after year, it re-becomes part of our everyday lives.

In this consumerist society, products that only have a seasonal appeal are being pushed on us, making us fall “out of love” with what we buy and manufacturers value durability only as a marketing gimmick, intentionally designing products with a shorter lifetime through “planned obsolescence”.

We choose another path. We want to inspire people to fall “in love” with their things. We are for “EMOTIONAL DURABILITY”, a fresh approach to ecology and sustainability, an emotional sustainability.

THE PEOPLE

Nicola Callegaro

Co-founder and Designer

42 years old, for almost 20 years I have been dealing with Object Design and Brand Creation. In 2008 I founded Zeppelin Studio, a communication agency operating in Northern Italy, and over the past ten years I have worked with many companies in various product sectors: from Cosmetics to Industrial Design, from Pharmaceuticals to Food, from Furniture to the most advanced Aerospace technologies.

My studies in Architecture have led me to conceive every creation, every communicative act as the balance between Function and Form, between what I want to express and the beauty in expressing it. Passionate about Watches and Hi-Fi I decided to develop echo/neutra to create a watch brand that before any other satisfies the most demanding customer: myself. The aim was to create an object to withstand the test of Time, with a timeless design.

Cristiano Quaglia

Co-founder and Product developer

39 years old Aerospace Engineer with a Master Degree in Propulsion Systems (in other words I deal with all kind of stuff crafted to fly over our heads: jets, rockets and satellites). I have a multidisciplinary professional experience ranging from technical design to supply chain development and sustainable innovation advisory.

Early in life I developed a passion for open spaces and high altitudes, when I used to hike in the Dolomites with the Italian Alpine Club and camp in the backcountry. I remember that back then, looking at the sky, I used to dream of becoming a pilot.

These days the Dolomites are still a testing ground for my aspirations. 

Practicing extreme sports there, I reach peaks of solipsistic concentration, thinking of my life and the next step: echo/neutra.

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